Asda launches Aldi and Lidl price match in UK supermarket first
Asda has become the first UK supermarket to match both Aldi and Lidl on price across what it called a “broad range of popular everyday products”.
Launching today, Asda said it would be price-matching both the discounters on 287 products, reducing prices by an average of 17%.
Prices will be matched across household staples such as milk, bread, cheese, tea, coffee, fresh meat, fruit and vegetables, baked beans, pasta, rice and breakfast cereals.
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