‘Can a new entrant controlled by a global giant disrupt UK grocery?’
The soft launch of Joybuy represents a play by Chinese powerhouse JD.com to snap up share of the food retail market, but established grocers won’t be quaking in their boots just yet, says George MacDonald
Amid all the talk about a possible grocery price war, it’s intriguing that an overseas Goliath is dipping its toe into the famously competitive UK market.
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