‘Christmas shows the grocers’ relentless focus on price is hurting the discounters’
By 
Hugh Radojev2024-01-12T13:02:00
While Aldi and Lidl both enjoyed their best-ever Christmases, the even stronger performance of the supermarkets shows the empire is striking back.
While the privately owned supermarkets and a handful of other food retailers have yet to update the market, there can be no doubt that grocery enjoyed a surfeit of joy this festive period.
Kantar data showed that Britons, desperate for some semblance of good cheer after what was another difficult year, splurged a record £13.7bn on turkeys, pigs-in-blankets and wine this Christmas.
Already have an account? Sign in here