Co-op has tripled the number of member deals as it launched more than 100 new value offers across brands and own-brand products until the end of the year.
The c-store specialist retailer has increased the number of member deals by 252% across its 2,400 stores in the UK. The member offers launched in April last year have proved “increasingly popular” and reach 5.5 million members across the country, Co-op said.
The new offers span across the cupboard, fridge and freezer fillers categories and include “market-leading” prices on big brands, with deals changing every three weeks.
Alongside the 100 new monthly deals, Co-op members have access to lower prices across nearly 200 everyday essential lines, saving a potential £500 a year.
This is part of the £70m price investment the retailer announced last year.
Adele Balmforth, propositions director at Co-op, said: “Offering great value to our shoppers as a convenience retailer is a priority for us and we’re thrilled to be supercharging our member deals for the rest of the year, with even more market-leading offers to be found across our 2,400 stores alongside those much-loved promotional favourites.
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