Co-op invests £70m in member prices
The Co-op has made its biggest ever single investment as it extends its member-only prices across everyday essentials.
The £70m investment sees the convenience retailer expand its member price benefits to provide new, lower member-only prices on 200 fixed lines of everyday products that are most purchased by shoppers.
Co-op insight showed that customers think there is more benefit from lower prices on items they buy regularly rather than loyalty pricing on products that change every few weeks.
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