Data: Supermarket promotions hit lowest level for 11 years
Supermarket promotions have hit their lowest level for 11 years as grocery retailers increase their focus on everyday low prices.
Just over a quarter of the money spent in British supermarkets during the four weeks to March 25 went on products that were either discounted or part of multi-buy offers, according to the latest industry data from Nielsen.
Already have an account? Sign in here
