Farmison & Co relaunches butcher counter and click and collect

Farmison said it had relaunched its ‘Cut by Farmison’ butchers counter and reopened the click-and-collect point in time for Christmas. The move comes after the brand was snapped up by a consortium led by former Asda chief executive Andy Clarke earlier this year.

Under the leadership of new chief executive Andy Adcock, Farmison said the relaunch was the next step in its plan to re-energise the business.

Farmison also unveiled a host of new supply partnerships, such as Harrod’s The Grill and Foodhall, offering exclusive beef reared across Lincolnshire, Shropshire and Yorkshire.

The brand is extending its rapid delivery pilot with GoPuff in London and has launched a collaboration with delivery service Fish for Thought – its first foray into offering fish.

Adcock said: “Because it’s rooted in a clear principle to help and encourage consumers to eat better meat, this business has always had significant potential.

“Our work to bring new energy to Farmison over the last six months has only made that view stronger and because of those efforts, we can now look forward to moving on to the next stage of our plan – returning Farmison to sustainable growth in the months and years ahead.

“While there’s still much to do, I’d like to thank the team here in Ripon for the outstanding way in which they’ve put their heart and soul into re-energising the business. It’s a privilege to join and work alongside them.”