Grocery price jump doesn’t dampen Easter sales splurge
Despite a sizeable jump in grocery inflation over the period, customers were still willing to spend big on Easter this year.
Grocery inflation edged up 3.8%, but take-home sales for the four weeks to April 20, 2025 were up 6.5% year on year, while spending on Easter eggs jumped 11% compared to 2024, according to the most recent Kantar market share data.
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