Iceland has launched a trial to reduce the minimum order value required to access free delivery slots for online shops in a bid to help shoppers “feeling the pinch” in the growing cost of living crisis.
The budget grocer will cut the order value threshold for free delivery of online shops from £40 to £35, as well as reducing its free home delivery service order threshold for shoppers in store from £25 to £20.
Iceland will trial these reduced minimum order values nationwide for four weeks and said that “customer feedback will be monitored to ensure the changes have helped shoppers.”
This is the latest of several initiatives that Iceland has introduced in a bid to reduce the financial burden for shoppers amid the growing cost of living crisis. The grocer has frozen prices on more than 60 products across in its £1 ranges and has temporarily re-introduced palm oil in a bid to keep prices low for shoppers, as Russia’s invasion of Ukraine drove a 1,000% increase in the price of sunflower oil.
Iceland managing director Richard Walker said: “The entire nation is feeling the pinch at the moment and the cost of living crisis is forcing some families to make difficult decisions in order to make ends meet.
“Our aim is to mitigate this as much as possible for shoppers on significantly reduced grocery shopping budgets by reducing the thresholds of our free delivery services in stores and online, meaning they won’t need to pay for fuel in order to get the groceries they need, or worry about paying delivery charges.”
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