Following a trial period, Iceland has signed a partnership deal with Uber Eats with plans to increase the number of its stores available on the app.
More than 140 Iceland stores nationwide are currently available to shop from on the Uber Eats app.
Under the terms of the new deal, Iceland will launch a further 200 stores across the country on Uber Eats from April 2022.
Iceland has already made more than 3,000 products available on the app, including branded products from Slimming World, Greggs and TGI Fridays.
Iceland trading director Andrew Staniland said: “There was no question in cementing our partnership with Uber Eats with an exclusivity deal.
“Iceland is committed to delivering a wide range of everyday essentials as well as big-brand products at great value. Finding solutions to make their lives easier is key and this partnership does just that.”
Uber Eats UK general manager Matthew Price added: “We are delighted to extend our exclusive partnership with Iceland, which will enable more people to order groceries and essentials via Uber Eats in as little as 30 minutes.
“This is another great stride in our quest to bring the high street to the nation’s doorstep.”
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