Frozen food specialist Iceland has brought back its 1p online sale for the summer holidays to help customers through the cost-of-living crisis.
The retailer is reducing selected summer staples to 1p for 24 hours as part of its Holiday 1p Helpers promotion, running until August 11.
Available to customers through its Bonus Card App, the offer will allow shoppers to save up to £3.47 on items such as chicken dippers, bacon and Kit-Kat bars.
Customers will be required to enter a code at the app checkout to redeem the promotion, which will be announced on Iceland’s Instagram.
Iceland executive chairman Richard Walker said: “We know how tough it can be to feed the family during the summer.
“We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.
“There’s no catch, just shop via the Iceland app and use the code – it couldn’t be easier.”
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