French supermarket Intermarché has launched a campaign to reintroduce imperfect fruit to its shelves as a means of reducing food waste.

Intermarché advertising campaign

French supermarket Intermarché has launched a campaign to reintroduce imperfect fruit to its shelves as a means of reducing food waste.

French supermarket Intermarché has launched a campaign to reintroduce imperfect fruit to its shelves as a means of reducing food waste.

French supermarket Intermarché has launched a campaign to reintroduce imperfect fruit to its shelves as a means of reducing food waste.

For those who think supermarket carrots are a bit too straight and bananas slightly too uniformly curved, French supermarket Intermarché has launched a campaign to bring ugly fruit back to its shelves in a battle against food waste.

The campaign ‘Inglorious fruits and vegetables’ champions imperfect food, selling produce including the ‘failed lemon’, ‘grotesque apple’ and the ‘unfortunate clementine’.

No doubt they taste better than they look.

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