Interview: McDonald’s Pomroy reveals ingredients of enduring success
There’s a real buzz around McDonald’s UK headquarters in north London – and not just because of the heavy machinery renovating its adjoining Hamburger University.
For the first time in McDonald’s 46-year history in the UK, the business has started selling pots of its famous Big Mac Special Sauce to customers in its restaurants.
Fans of the chain will say it has been a long time coming – the sauce has already gone down a storm. But McDonald’s UK boss Paul Pomroy, a 24-year veteran of the burger conglomerate, is more measured in his approach.
Sitting in a booth in the McDonald’s restaurant on the ground floor of its HQ, Pomroy explains: “Us selling Big Mac sauce for a few weeks is a test – it’s a test on demand, it’s a test on what happens afterwards, what happens before.”
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