Discounter Lidl says it is “on track” to increase its investment in British food to £21bn by the end of the year, exceeding its original five-year target by 40%.
In the last 12 months, Lidl said it has invested over £5bn across a range of businesses as part of its bid to boost British agriculture and farming.
The discounter said that currently, some two-thirds of its products are sourced from British suppliers, including its milk, eggs, cream, pork, chicken and beef.
As part of the expanded investment, Lidl also announced it would be setting up a Grassroots Farming Conference to be held in February 2025. Lidl said the conference will strengthen relationships with farmers across the UK, and deal with some of the key issues facing the sector.
Lidl GB chief commercial officer Richard Bourns said: “As we celebrate 30 years of Lidl in Great Britain, it’s a fitting time to reflect on how far we’ve come.
“One of the things we’re most proud of are the strong relationships we’ve built with British suppliers, who have grown with us over the years. Now more than ever, we remain committed to supporting British farmers, ensuring we’re a dependable partner to those who put quality, home-grown food on Lidl shelves across the country.
“By continuing to invest in British agriculture, we’re helping to ensure our suppliers can thrive in the future, providing the British-sourced products our customers love all year round.”
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