Lidl is launching on TikTok Shop in ‘supermarket first’
Discount giant Lidl is launching a range of exclusive high-protein products in a move that will see it become the “first-ever supermarket” to sell via TikTok Shop.
Lidl said today it is “making history” by launching a number of product bundles on TikTok Shop which will be available for shoppers from 9am on February 20, 2025.
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