Lidl wins spend from ‘premium’ rivals M&S, Sainsbury’s and Waitrose
Lidl has reported a rise in customers switching from “premium” supermarkets as shoppers “increasingly turn to the discounter for its high-quality fresh produce”.
The value retailer said that Kantar data showed customers switched £11m from Marks & Spencer, Waitrose and Sainsbury’s last month, resulting in an increase of more than £10m year on year.
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