Majestic Wine has relaunched its Lock It In subscription proposition for customers struggling with the cost-of-living crisis.
Customers will be able to lock in prices on more than 100 of Majestic’s most popular wine lines at prices lower than any of its existing Mix Any Six price offer in store or online.
The flexible model will allow customers to choose how often they receive wine deliveries – every one, two or three months in quantities ranging from 12, 24 to 36 bottles.
Customers will then be able to collect their orders from their local Majestic store or have it delivered free of charge.
Majestic launched the subscription service in April 2019 but paused the rollout during the Covid-19 pandemic as it focused on increasing online delivery capacity.
Majestic chief operating officer Rob Cooke said: “We know that everyone is feeling the impact of the cost-of-living crisis right now, but we also know that our customers still want to treat themselves to their favourite wines, particularly at key times of the year like Christmas and the summer barbecue season.
“Many of our customers buy their wines by the case and our Lock It In proposition offers the cheapest and most convenient way for them to do that.
“With both of Majestic’s subscription propositions, Lock It In and Wine Club, what you see is what you get. There are no gimmicks, no big discounts on your first box and no contracts.
“We focus our investment on offering the highest-quality wines at the lowest possible prices – and we know from customer feedback that this is a proposition that resonates.”
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