Majestic Wine has confirmed its sale to US firm Fortress Investment group for £95m.
The specialist retailer will continue to trade from all of its 190 stores across the country following the threat of closure of 140 stores under the previous owner.
The company also confirmed that previous boss John Colley had rejoined the business following his departure from Kingfisher as chief trading officer.
Fortress is set to focus on “ambitious growth” has unveiled its first new store for over two years in Blackheath, South London.
The specialist wine retailer employs over 1000 staff and made £300m in revenue last year.
Majestic Wine boss John Colley said: “The key to Majestic’s future is simple. It’s the service our people provide, backed up by a range you simply cannot get anywhere else. That connection isn’t what it should be - so we need to get the wines back in that our customers (and staff) love first.
“That isn’t rocket science. Customers enjoy the connection to Majestic - to our wines, to our people and to our stores. We want to look at ways we can grow that connection further and not peel it back. That means bricks, clicks and flicks.
“Fortress and I see a huge opportunity in the UK over the next few years and see Majestic as perfectly placed to take advantage. This is a fantastic country to sell wine in – the number one trading nation for vino in the world. And it needs Majestic at its heart”.
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