Morrisons has cut the prices of 58 popular festive items in its latest investment round, to give customers the best value this Christmas.
The supermarket said it is investing £4m into cutting the prices of key festive food items, such as stuffing, roast potatoes, cranberry sauce and tin foil, marking its 10th wave of price-cut activity this year.
This sees the grocer’s prices drop by nearly 20%, both in store and online, starting today. The Morrisons festive basket is now nearly £2 cheaper than last Christmas, despite the year’s inflation.
The price move comes hot on the heels of the supermarket’s 62 price cuts last week – on items such as chicken wings and drumsticks, frozen chips, bread and smoked fish – as part of its commitment to “always have over 1,000 prices lowered and locked each week” since January 2023.
Rachel Eyre, Morrisons chief customer and marketing officer, said: “We know that Christmas is an expensive time of year and that our customers are having to make tough choices about what to put in their baskets.
“We are working hard to help them when it comes to their festive grocery shopping and want to protect them from rising costs.
“So, despite the significant inflation we have seen over the last 12 months, our basket of 58 festive items is cheaper than it was in 2022,” she said.
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