Morrisons is to relaunch its loyalty scheme Morrisons More with the addition of Clubcard-inspired member prices. 

According to a report in The Grocer, Morrisons is set to bring back the scheme in a trial across more than 20 stores in the North East, starting tomorrow (April 25). 

The relaunch would see Morrisons join Tesco, Sainsbury’s and Co-op as the latest supermarket to offer heavily discounted prices for loyalty scheme members.

Morrisons phased out More cards in May 2021, in favour of the My Morrisons app. 

The supermarket has been running loyalty-card-only discounts with brands such as Ben & Jerry’s and Nestlé since October, and it is understood the new loyalty programme will expand on these promotions, reintroduce the More card fiver vouchers when earning 5,000 points and also allow customers to earn points when they buy fuel. 

Morrisons is understood to have plans for a full-scale roll-out in the summer, and a spokesperson for the retailer told The Grocer: “We are continuing to invest in our loyalty scheme to make sure it offers our customers great value and builds on the popularity of My Morrisons Exclusives.”

“We are currently conducting a trial in order to listen to customer feedback before we roll out any changes nationally.”

The news comes as Sainsbury’s announced it’s expanding its Nectar Prices discount to more products ahead of the May bank holiday. 

The supermarket said members of its loyalty scheme can expect to find lower prices on “household favourite brands” including Cadbury, Kellogg’s and Heinz in store and online. 

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