Morrisons to hire 180 new florists as flower sales bloom

The supermarket giant said it would offer jobs to specialists who might have lost work during the coronavirus pandemic. The UK-wide lockdown sent a number of high street florists to the wall, leaving many out of work. 

Morrisons will employ 300 florists across more than 100 in-store flower stalls following the fresh recruitment drive. 

Jane Watson, flowers manager at Morrisons, said: “We work with some of the best growers in the world and have some of the best stems. So we wanted to have the best florists in store to make bouquets for our customers. 

“It’s been a difficult year for the flower industry and we hope this also provides good job prospects for florists looking for work.”

Despite the challenges posed to the industry by coronavirus, the British Florist Association (BFA) said the number of shops remained stable.

Those who sold online or over the phone during the pandemic continued to trade strongly. 

According to figures from Barclaycard, flowers were among the top three most common items purchased during lockdown. Searches for flowers through Google jumped almost 300% during the same period.

Morrisons said it is currently selling more than 4 million flower stems every week.