Supermarket giant Morrisons has reduced the price of 820 items across food, drink and household goods as part of a commitment to helping customers with the ongoing cost-of-living pressures.
The grocer announced that an array of products, including sirloin steaks, potatoes, pears and aubergines, had been selected for the 20% (on average) price drops, which will run for a minimum of eight weeks.
Other items include sandwich fillers, sweet treats, shampoo and washing detergents.
As well as the retailer’s own-label products, big brands to feature in the price reduction line-up include Patak’s, Yeo Valley and San Miguel.
A Warburtons 800g Seeded Batch loaf will cost £1.45 instead of £1.75, while Mighty’s Big three-pack of kitchen roll will fall from £4.99 to £3.99.
The announcement comes after Morrisons reduced the price of 130 of its lowest-priced Savers products earlier this month to help shoppers struggling with ongoing inflation.
It has also run a 5p-off-a-litre fuel promotion.
“Today’s cuts demonstrate our continued commitment to doing all we can to help when it comes to the cost of grocery shopping,” chief executive David Potts said.
“In addition to the cuts we made to the Savers range at the start of the month and then our fuel promotion, we’re now cutting the price on even more popular products to help make a positive difference to the pockets of our customers.”
The move comes after it emerged that UK consumer confidence dropped again in January, reaching near-historic lows.
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