Ecommerce giant Ocado bolsters health offering with Holland & Barrett partnership

The pureplay grocer is stocking more than 300 of the health specialist’s products over the next few weeks, allowing customers to purchase vitamins, supplements and sports nutrition alongside groceries.

The digital supermarket said the new healthcare range is designed to cater to a wide variety of more health-conscious shopper missions, meaning customers “can find everything they need to achieve their goals and support their wellness needs in one place”.

Ocado chief commercial officer Amit Chitnis said: “We already have a great range of health and wellness products – including branded, Ocado Own Brand and of course Marks & Spencer – but with many customers looking for even more choice in this area, we are delighted to now add Holland & Barrett, a specialist in this space and a well-respected and trusted high-street retailer.

“This partnership allows our customers to get everything for their nutrition and wellness needs conveniently delivered by Ocado, from apples to ashwagandha.”

Holland & Barrett commercial trading director Guy Farmer added: “The partnership with Ocado is an exciting moment for our business as we look to make health and wellness a way of life for everyone, adding quality years to life.

“With a carefully selected range of own brand products, our work with Ocado will complement the great work we are both already doing to grow the health and wellness market bringing new innovative products across vitamins, supplements, food and sport nutrition to more customers.

“This is just the first step in what we see as a strategic partnership for H&B and represents a key part of our ambitious transformation strategy, as we look to become our customers first choice for wellness products, advice and solutions.”