Ocado slashes prices on 200 items as part of ‘Big Price Drop’

The Big Price Drop includes a variety of products for back-to-school shopping such as Copella apple juice reduced from £2.80 to £2, 12 packs of Walkers ready salted crisps reduced from £3.25 to £3.15 and Ocado’s own-range of easy peelers down from £1.20 to £1.10.

Snackable items have reduced in price by an average of 10%, while Ocado said four packs of Heinz beans and 250g of butter are the cheapest on the market at £3.75 and £1.85 respectively.

The new cuts follow price reductions on 100 products by the grocer in June and the launch of the Ocado price promise earlier this year, which compares prices against more than 10,000 like-for-like products on Tesco.com. 

If a basket would be cheaper at Tesco, Ocado customers will receive the difference off their next shop.

Ocado Retail chief executive Hannah Gibson said: “Ocado is known for our amazing service and unbeatable choice – and delivering great value is just as important to us. Many of the products we’ve reduced today will help with those back-to-school shops and include big-name brands, Ocado own-range and M&S items too. 

“We’re committed to offering our customers reassuringly good value and are working hard to add more products to the Big Price Drop soon.”