Ocado Retail has unveiled its sixth Big Price Drop since June 2023, giving customers price cuts across branded, own brand and M&S products.

The latest round of price cuts land today across 450 products in the Ocado range, with an average price drop of 17%. Ocado Retail said this would allow customers to “shop more of their favourite items for less”.

Some of the products included in the Big Price Drop include:

ProductChangeWasNow
Birds Eye Garden Peas 18% £3.00 £2.50
Cadbury Fingers Milk Chocolate Biscuits 11% £1.90 £1.70
Colgate Sensitive Instant Relief Multi Protection Toothpaste 75ml 50% £6.00 £3.00
Deliciously Ella Apple Raisin & Cinnamon Oat Bar Multipack 29% £2.80 £2.00
Hellmann’s 580ml Mayonnaise 16% £3.25 £2.75
Heinz Baked Beans Snap Pots 24% £3.50 £2.75
John West No Drain Fridge Pot Tuna Steak in Spring Water 3 Pack 10% £5.00 £4.50
Kellogg’s Fruit ‘n Fibre Original Breakfast Cereal 700g 10% £3.85 £3.45
Lily’s Kitchen Salmon Supper Grain Free Complete Adult Dry Dog Food 20% £25.00 £20.00
M&S Mango & Lime Chicken Fillets 6% £4.25 £4.00
M&S Whipped Soft Creamy Cheese 9% £2.20 £2.00
Neat Anti-Bac Multi-Surface Refill Starter Pack Mango & Fig 14% £7.00 £6.00
Nescafe Gold Smooth Instant Coffee 31% £9.00 £6.25
Pip & Nut Smooth Peanut Butter 7% £7.50 £7.00

Ocado Retail said the Big Price Drop sits alongside its Price promise, introduced in March 2023, “which matches customers’ shop to Tesco.com on more than 10,000 products, including Clubcard prices”.

The pureplay grocer’s announcement comes on the same day that Morrisons announced that it would be slashing the prices on 2,000 everyday products for its More Card customers. 

Morrisons also said it would be increasing the range of products included in its Aldi and Lidl Price Match promise and a continuation of Low Everyday Price commitment.