In the City, the news was met with a near-7% drop in the Naked share price to 245p by the same afternoon.

Despite that slump, investors seem to believe in Naked Wines’ direct-to-consumer vision to become the ‘Netflix of wine’ and focus on growing sales in the lucrative US market. Shareholders’ unanimous decision to rubber-stamp the sale of its Majestic Wine business is a testament to that.

What they had not banked on, however, was not having Gormley in situ to lead its bid to crack to the US.