Opinion: Shops could prove an unexpected strength as M&S goes live with Ocado
Bring up Ocado’s website on your laptop right now and you’ll find in effect a barrier page apparently designed to repel all boarders.
The online grocer’s landing page is blank, other than a green strip displaying its logo and two choices – log in or register. There are no deals, enticing product pics or marketing messages.
There’s no sort of ‘come on’ for the registration option, presumably because Ocado is battling to step up to the demand challenges posed by the coronavirus outbreak and new customers are not the priority in the circumstances.
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