Q&A: Candy Kittens co-founder on retail tie-ups, its new head office and the secret to sweet success
As global sweet giant Candy Kittens marks a new chapter with the opening of its “forward-thinking” home-from-home London HQ, co-founder and chief executive Ed Williams sat down with Retail Week to discuss the brand’s growth, the importance of retail partners, why every business wants B Corp status and the secrets to its sweet success.
As sweets brand Candy Kittens edges closer to achieving £50m in UK sales, Williams talks to Retail Week about the importance of its retail partners, and why it appears that every business is now a certified B Corp.
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