Sainsbury’s and Costa Coffee have announced a partnership to open 11 new in-store cafes in 2024.
Costa will invest over £3m in the partnership, which it said would create over 100 new jobs across the country.
The businesses already have existing tie-ups with the grocer carrying Costa’s Ready to Drink and At Home rages, and more than 1,000 Express machines across Sainsbury’s stores and petrol stations – which sold 10 million cups of coffee in 2023.
The first cafe opened in Sainsbury’s Farlington superstore in Portsmouth last week.
Sainsbury’s director of fresh food Richard Crampton said: “We know that customers like the convenience of being able to stop for a drink, snack or sit-down lunch while they’re doing their shopping, and we think that Costa Coffee stores will offer a fantastic opportunity to do this within Sainsbury’s supermarkets.
“That’s why we’re delighted to be building on our existing collaboration with Costa Coffee to roll out this fantastic new option for customers in our stores over the next year and we’re looking forward to hearing what they think.”
Costa Coffee property director Nick Ridley said: “We are excited to join forces with Sainsbury’s, bringing our much-loved Costa Coffee experiences to shoppers nationwide. We’re proud that we will soon be able to make a difference to customers looking to catch up with friends and family over lunch or enjoy a beloved Costa coffee after their weekly shop.”
No comments yet