Sainsbury’s launches new ‘Low Everyday Prices’ offer

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Sainsbury’s is launching a new value offering to provide “market low prices” on more than 1,000 brands for customers.

Sainsbury's Basildon

Low Everyday Prices will sit alongside Aldi Price Match and Nectar Prices

‘Low Everyday Prices’ will roll out across branded items including PG Tips tea bags, Quaker rolled oats, Sensodyne toothpaste and Surf washing power, replacing Sainsbury’s Price Lock.

The new offer will sit alongside Sainsbury’s other pricing initiatives such as the Aldi Price Match, available across 550 products, and Nectar Prices, which include 6,000 items, saving customers £12 on average on an £80 shop.

Chief executive Simon Roberts said: “As the weather gets warmer and the evenings lighter, we’re well prepared to support our customers with great value as they get ready to socialise more.

“One of the ways we’re doing this is through the launch of Low Everyday Prices, a simpler way of showcasing our value that allows us more flexibility to respond more quickly to the market.

“It will give our customers confidence that we have great low prices on over 1,000 more of their favourite branded products – like Heinz, Kellogg’s, Nescafé, Huggies, Tampax and Dettol – and complements Nectar Prices and Aldi Price Match.”