Sainsbury’s customers using its Smart Charge electric vehicle (EV) points around the UK will be rewarded with Nectar points in a UK first.
The grocer said the move would make it the first-ever EV charging service in the UK to offer a national loyalty scheme, with all of its Smart Charge customers able to collect one Nectar point for every pound spent on charging from the end of June.
Smart Charge is Sainsbury’s ultra-rapid EV charging network, which currently offers more than 400 charging bays across the UK.
Today, Sainsbury’s opened 12 new Smart Charge bays at its Sainsbury’s London Enfield superstore.
Sainsbury’s director of property, procurement and EV ventures Patrick Dunne said: “Today marks a huge milestone for our Smart Charge business as we become the first EV charging provider to offer customers loyalty benefits from a UK leading loyalty programme, Nectar.
“Rolling out across June, customers using any of our 400 Smart Charge bays across the country will now be able to benefit from collecting Nectar points to spend on their favourite brands.
“With bays in more locations than ever before, and Sainsbury’s stores conveniently placed far and wide, it has never been easier for EV drivers across the UK to access ultra-rapid facilities and now they can reap the benefit of Nectar points too.
“Not to forget the added advantage of popping into a Sainsbury’s store to pick up some groceries while waiting for their vehicle charge to complete.
“Our Enfield store is a fantastic location, in a popular residential area of north London and near main roads, making it an ideal spot for our 50th location.”
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