Sainsbury’s has made changes to its Nectar card to offer customers lower prices on select products in store and online in a bid to rival Tesco’s Clubcard.
The grocer is offering discounts on hundreds of products to its more than 18 million members when they scan their card in store or link to their account online – other than in Sainsbury’s locals, concessions or petrol stations.
The changes mean customers will be able to get lower prices on selected items, such as Nescafé Gold Blend instant coffee costing £4 for cardholders rather than £8.10, Heinz Baked Beans available for 95p instead of £1.40 and Tanqueray gin for £19 instead of £27.50.
Alongside the changes, members will still be able to earn points on purchases they make, which they can spend with other brands such as Argos, Caffè Nero or British Airways.
“Nectar Prices is a new pricing proposition that offers digital Nectar customers year-round access to a unique set of discounts on products handpicked for them,” the supermarket giant said.
“Items will be clearly marked with a Nectar price label visible on the shelf edge in store or next to each product online.”
Sainsbury’s bought Nectar in 2018.
The announcement comes after Tesco cut the value of its Clubcard rewards scheme, with members now no longer able to triple their value when they cash them in with scheme partners. The points will now only be worth double their value.
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