Sainsbury’s has collaborated with Channel 4 to produce a daily cooking show to air in late February.
Sainsbury’s has collaborated with Channel 4 to produce a daily cooking show to air in late February.
The show, called What’s Cooking? From the Sainsbury’s Kitchen, will be presented by Ben Shepherd and Lisa Faulkner and will air on Channel 4 every weekday lunchtime.
The show will include chefs cooking recipes to suit every budget, alongside celebrity guests.
Each programme will feature at least three recipes aimed at offering something to suit everybody. It will showcase Sainsbury’s products alongside other brands.
The show will be filmed from a purpose-built studio at a Sainsbury’s store with a studio audience. Viewers at home can ask questions through Twitter and Facebook.
The idea has been developed and produced by Superhero TV, the entertainment production company from Predictable Media.
Sainsbury’s will support the show with online activity.
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