Shopper spend on grocery promotions helps keep inflation down
Grocery price inflation fell over the last month when shoppers snapped up promotions.
Grocery price inflation declined 1.6 percentage points to 14.9% in the four weeks to July 9, market monitor Kantar reported, as spending on promotions rose for the first time in two years to account for 25.2% of the market. Grocery sales increased 10.4% year on year during the period.
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