Tesco launches media partnership with Vauxhall Motors
Tesco has launched a new media partnership with Vauxhall Motors allowing the car manufacturer to advertise products through channels within the Tesco Media and Insight portfolio, including social, digital and connected TV, as well as in-store radio and Tesco magazine.
As part of the deal, charging points at Tesco car parks will carry Vauxhall branding to support the manufacturer’s Electric Streets campaign.
The deal covers a total of 2,700 electric vehicle (EV) charging bays across 619 Tesco stores nationwide, with 12 months’ free EV charging credit at Tesco stores offered to anyone buying a new Vauxhall EV.
Already have an account? Sign in here
