Tesco to price match Aldi on hundreds of products

The supermarket giant is slashing prices on a host of own-label and branded goods from today, in a strategic shift designed to ensure its customers are “saving themselves a trip” to Aldi or Lidl.

Tesco said the Aldi Price Match campaign, which will run online and in stores, includes “important” products such as packs of bananas, whole cucumbers and Warburtons Toastie sliced white bread.

Tesco’s Finest premium ranges will not be included in the campaign but a selection of its entry-level ‘Exclusively at Tesco’ lines and other own-brand items will be price matched to the equivalent Aldi product.

The move marks the latest price salvo from Tesco as its fightback against the German discounters gains momentum.

Tesco celebrated its 100th birthday last year with the introduction of Clubcard Prices, offering members of its loyalty scheme lower prices on selected products online and in-store.

It has also launched the Clubcard Plus subscription service, which gives members benefits including 10% off two in-store shops every month and 10% off Tesco’s own-brand clothing and homeware ranges, for £7.99 a month.

Tesco chief customer officer Alessandra Bellini said: “Our customers tell us they want the most competitive prices on the things they buy regularly. This new campaign will help time-poor and budget-savvy customers get Tesco products at Aldi prices on products that matter to them.”

Products included in the campaign will be marked at the shelf edge and online with a red ‘Aldi Price Match’ badge.