Virgin Wines announces partnership with WHSmith

Virgin Wines screengrab

Virgin Wines has announced a new partnership with WHSmith as part of the retailer’s “strategic focus on commercial partnerships”.

The new tie-up will allow shoppers to purchase a range of Virgin wines across 39 WHSmith stores within both airports and train stations nationwide.

Virgin said in a statement that products have now launched in selected stores and the partnership is “already proving popular with customers”.

 

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