Waitrose invests £100m into slashing own-brand prices

Waitrose Banbury

Waitrose & Partners is to invest £100m in cutting the prices of hundreds of its own-brand products in a bid to compete with rival supermarkets as the grocery sector deals with record-high inflation.

The investment follows grocery price inflation hitting a record 16.7% in the four weeks to January 22, 2023.

 

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