Waitrose relaunches customer loyalty programme after doubling investment
Waitrose is set to relaunch its myWaitrose loyalty programme after doubling investment in the scheme, calling it “our biggest initiative to add value” for customers in a decade.
The retailer said it will launch the new myWaitrose scheme from February 23, which will give customers “even more personalised offers and discounts” and provide members with “more flexibility, tailored offers and money off their weekly shop”.
For the launch, all members will get 20% off service counter products “from shopping basket staples through to specialist products from small suppliers” each week.
The 20% offer will run from launch until March 14 on cheese, meat, fish and deli counters. From March 15 to April 19, the 20% offer will cover cheese, deli and fish Friday.
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