Waitrose slashes prices on more than 200 products

The supermarket chain said it has cut prices on products for the fifth time since February 2023, representing over £135m in investment in keeping prices lower for customers during the cost-of-living crisis. 

The latest round of cuts will see Waitrose lowering prices across selected products by 7% on average and by 10% on produce such as chicken breasts, potatoes, butter and cream.

Waitrose said the cuts were more focused on a wider range of healthier products, with 40% of the products having the Waitrose Good Health certification.

Commercial director Charlotte Di Cello said: “Our commitment to giving our customers great value for money continues with our latest investment in price. We are focusing on even more weekly shop staples as well as a large range of organic ingredients which our customers love.

“We continue to offer market-leading quality on our higher welfare products, such as chicken and outdoor-bred pork alongside our best seasonal fruit and vegetables. As always, our quality won’t change but our prices will drop allowing customers to enjoy great value with no compromise.

“As we approach the warmer months, seasonal produce will be in abundance, and with the addition of our ‘In Season’ section on Waitrose.com, customers can easily find our top quality, seasonal products with a simple click.”