Sainsbury’s goes big with new Christmas ad featuring iconic BFG

SAINSBURY'S BIG CHRISTMAS - KEY IMAGE

Grocery chain Sainsbury’s has kicked off its Christmas campaign with its television ad featuring iconic literary character the Big Friendly Giant (BFG).

Sainsbury’s has debuted its 2024 Christmas advert, featuring the character from Roald Dahl’s beloved children’s book searching for festive food to help him celebrate the holiday season.

 

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