Fashion retailer AllSaints is extending its partnership with Boots by launching its new perfume range in a number of the health and beauty retailer’s stores across the UK.
AllSaints announced today the launch of its new perfume range in 93 Boots stores across the UK for the first time.
The new perfume collection offers customers the choice between three scents including Sunset Riot Intense, Shoreditch Leather and Ravaged Rose.
The fashion retailer said the scents reflect the brand’s “spirit of individuality and self-expression” and prices range between £40 and £69, and are available in 30ml and 100ml sized bottles.
AllSaints launched its perfume category for the first time in September this year in AllSaints stores, online and then later launched online at Boots last month.
Boots Opticians also stocks the AllSaints luxury glasses collection across women, men and dual-gender frames in 250 of its stores as well as online.
AllSaints chief operating officer Catherine Jobling said: “We’re thrilled to launch our fragrance range in Boots stores across the UK, building on its online success and helping us to reach more people than ever before. The response so far has been fantastic, and we’re excited to see even more customers connect with the collection.
“This is an exciting step for AllSaints in the fragrance world, where we see great potential for growth. We also look forward to strengthening our partnership with Boots as we continue delivering exceptional, high-quality products to help people look and feel good.”
The fragrance launch comes alongside the fashion retailer’s expansion into childrenswear this year which saw it launch SmallSaints in partnership with Next.
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