Amazon has opened a new store focused on health and beauty

By Megan Robinson13 February 2025

Source: Amazon

Amazon has made its debut in Italy after opening “Amazon Parafarmacia & Beauty”, featuring a selection of beauty, personal care products, innovative in-store services, and expert advice.

The store opened in Piazzale Cadorna, 4, in Milan’s city centre on February 12 and customers can browse items from brands such as La Roche-Posay, CeraVe, and Eucerin, and access over-the-counter medications and para-pharmaceutical products.

Amazon has opened a new store focused on health and beauty

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