Beauty Bay has hired bankers to advise on other options after scrapping plans to float.
The beauty platform has appointed US-based firm Threadstone Capital, which previously worked with competitor Cult Beauty on its £275m sale to THG, as it seeks new options.
This could include an outright sale, partial sale, or the acquisition of other brands as it looks to expand, as originally reported by Sky News.
It is unclear what valuation the beauty platform will receive in the event of a sale, but it reported a turnover of £134.4m in its most recent results for the 12 months to March 31, 2021, up £82.2m from the previous year.
The company’s pre-tax profits also increased from £4.4m to £9.2m over the same period.
The beauty platform, which was founded in 1999 by brothers Arron and David Gabbie, sells make-up and skincare trending brands such as The Ordinary and Anastasia Beverly Hills.
Beauty Bay is unlikely to revisit the idea of an IPO on the London Stock Exchange, which it had been planning last year.
The retailer discarded plans due to market volatility exacerbated by the war in Ukraine.
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