Boots has reported strong sales and an 11th consecutive quarter of market share growth after delivering its biggest-ever Black Friday to date.
In a trading update for the three months ending November 2023, Boots sales were up 9.8% year on year, on top of 8.7% growth the prior year.
Boots.com sales were up 17.5% year on year, contributing 19.2% of sales for the quarter and driven by Black Friday.
The retailer’s website achieved both its largest month of sales ever in November and its largest day of sales ever on Black Friday (November 24).
In-store sales and footfall increased by 7% each during the same period as sales grew across all store formats, with flagship and travel locations performing particularly well.
Beauty sales grew by 11.4% in the quarter, driven by strong performance in skincare and premium beauty, while haircare sales grew 10% as the retailer introduced new brands to its website.
Sales of Boots’ own-brand makeup were up 13% in the same period.
The retailer said: “Early indications suggest a strong Christmas period, with sales from Black Friday week until the New Year beating last year’s excellent performance.”
Seb James, managing director for Boots UK and Ireland, said: “I am very encouraged by how people are responding to the changes that we have made, especially in our digital and beauty businesses.
“It is really good to see that market share has grown for the 11 quarter in a row, showing that more customers are choosing Boots.
“This strong start to the year, together with a good Christmas, sets us up well for another good year and I would like to thank most sincerely all of my colleagues for their hard work and resilience over this vital trading period.”
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