Boots exec says leveraging data for healthcare services is “the next frontier” for retailer
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By Megan Robinson11 February 2025
Source: Retail Week/Phil Weedon
Boots chief digital officer Paula Bobbett has said the retailer is looking to leverage data to evolve healthcare services.
Speaking at Retail Week x The Grocer Live, Bobbett spoke about the success of Boots’ advantage card app, the implementation of an AI chatbot, and its multimillion investment in its digital platform.
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Boots chief digital officer Paula Bobbett has said the retailer is looking to leverage data to evolve healthcare services.
https://www.retail-week.com/health-and-beauty/boots-exec-says-leveraging-data-for-healthcare-services-is-the-next-frontier-for-retailer/7048101.article