Boots has launched new price-lowering campaign ‘best for less’ on more than 2,000 products, as part of its support for customers during the cost-of-living crisis.
Expanding its Price Advantage scheme for Advantage Card holders, the campaign offers lower prices on more products than ever before, said the UK’s largest health and beauty retailer.
Loyalty card users can also get 10% off of Boots’ own-brand range and make savings through the “everyday deals”, which include £10 Tuesdays and Pay Day.
Pete Markey, chief marketing officer at Boots, said: “It’s incredible to see that our most value-savvy customers are saving over £800 a year with their Advantage Cards.
“Our new campaign brings together our key value initiatives so that customers can really see how to make the best of Boots for less. We know that cost-of-living pressures are still front of mind for people and we want to help our customers wherever we can, whether that’s for everyday essentials for the family or a treat for themselves.
“As we return to work, university and school after the summer holidays, it can be even more important to find ways to save and I hope customers will find these in Boots Advantage Card.”
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