Health and beauty giant Boots has bolstered the number of products available to members of its Price Advantage loyalty programme and launched it online.
The extension of the programme – which gives Advantage cardholders exclusive access to lower prices – comes as the cost of living climbs. It is being backed with a dedicated marketing campaign, the biggest ever promoting the Boots Advantage card.
The scheme made its debut in January when 150 products were available in store. Another 300 products, in categories including baby, beauty and health, have now been added to coincide with the online launch.
Customers will enjoy an average saving of £2.65 per product and items will be reduced in price by up to 50%, according to Boots.
Boots UK chief marketing officer Pete Markey said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Advantage card, as well as being able to save up points and treat themselves in the future.
“The response from the store launch has exceeded expectations and the business has seen positive feedback from customers and store colleagues.
“To spread the word, we are investing in our biggest marketing campaign for Boots Advantage card, with a £3m investment across April and May.”
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