Boots launches ‘biggest ever savings’ to help customers with cost-of-living crisis

The health and beauty giant will offer value through its extended Everyday essentials range, Price Lock Promise, Boots Price Advantage and a wide range of own-label products alongside over 1,300 new promotions and deals each month.

Items in the Everyday range are priced between 50p and £2.50 and sales of these products are up 35% since the range launched in September.

The expanded range will be introduced to stores within the next few weeks. 

Boots’ Price Lock Promise has also been updated to include essential products guided by its charity partner The Hygiene Bank. The 400 lines will be frozen until at least April.

The retailer has launched a new ‘save up to half price on the brands you love’ promotion, where customer research data highlighted the most popular brands with customers so Boots can offer up to 50% off on these lines. 

Boots Advantage Card holders can continue to find exclusive savings as the scheme has expanded to offer better discounts, including savings of up to a third across different brands every month.

Boots chief customer and commercial officer Steve Ager said: “It is more important than ever for us to offer winter savings to help our customers through the cost-of-living crisis. In addition to extending our Boots Everyday essentials label, we are renewing our Price Lock Promise and continuing to offer big savings through Price Advantage.”