Boots sales increase 16% as it wins market share in beauty

The health and beauty retailer posted its eighth consecutive quarter of market share growth with a “standout” performance by the beauty category.

Beauty delivered a “record-breaking” January for the retailer, with premium beauty enjoying its biggest-ever sales week in December, while overall Christmas sales grew 17.4% in the five weeks to 31 December 2022.

Boots said its skincare ranges brought in three consecutive weeks of record sales in the run-up to Christmas, driven by “expert” brands like La Roche-Posay, CeraVe and Eucerin as well as its own-brand No7. 

Digital sales increased by 17%, accounting for more than 15% of retail sales. In the same period, the Boots app grew 65% year on year, representing more than 25% of digital sales.

Boots UK & ROI managing director Sebastian James said: “More people are choosing to shop with Boots, largely thanks to our focus on value and our market-leading beauty offer.  

“This is reflected in our strong retail sales performance and our continuing market share growth, particularly in terms of Christmas trading.  

“We also delivered an increase in pharmacy sales, despite the challenging sector backdrop. I would like to thank our wonderful team members for their continued hard work and focus on delivering for our customers.”